There is no arguing the fact, the most cost effective way of promoting your band, a newly released CD, an upcoming music video release, or a multitude of other things for which you may need press, is through a well written press release. A well written, targeted press release can get you more publicity than advertising ever will.
Until now, independent musicians, performers, music video-graphers, etc. often had to be their own publicists How could they hope to compete with the big labels? Major record labels fire off hundreds of thousands of press releases for their clients every day.